
Bauman College
Full Brand Identity Design, including positioning, messaging, visual brand, and guidelines.
Agency: The Engine is Red
Creative Director: Curtis Kuhn
Art Director: Erin Rose Opperman
Account Manager: Kerry Dorado

Once a pioneer in holistic nutrition, Bauman College found itself looking like a homegrown option rather than the scientifically driven leader they truly were.

While Bauman needed to modernize, it needed to build on its history, rather than throw it away.

The new logo is modern, academic, and forward-looking with a touch of the familiar.




