ERIN ROSE CREATIVE
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Chime Creative Director

A small sampling of my contributions as founding leader and Creative Director at FinTech darling, Chime. But, my greatest accomplishment isn’t a single a project. Reach out to learn how I scaled a team from 2 - 18 and transformed a billion-dollar brand in the height of a pandemic.

Created in partnership with a production agency, our in-house team cast, scripted, art directed, and brought to life these top-of-funnel direct response ads featuring real members. Optimized for TVC and YouTube, these spots drove highly efficient results with a smart, repeatable branded format. Watch spots.

 

From concept, to pitch, to partnership. We drove and executed this campaign in-house. Our custom debit and credit inspired sneakers told the story of innovation in an industry known for tradition. The sweepstakes unlocked new audiences, drove WOM, increased sentiment, and resulted in expectation-exceeding social follower growth overnight.
See the website.

We were a month into pre-production when lockdown hit in 2020. A quick pivot to animation was critical to getting a brand spot in-market, asap. In partnership with BarrettSF, we expanded our illustrative style into characters based on data representing real members. And we threw in a celeb appearance for good measure. Watch the spot.

Spinning up quality video content takes time. But, we work smarter vs. harder. We launched our “How To” content in just a few short months, boosting our SEO presence and building-out quality YouTube content to help members become stickier users. View playlist.